| How The Service Works For You: |
| You are given a unique decoy name for the cities you choose. The
decoy name is incorporated into your mailing list. When our agents receive mail
addressed to the decoy name, the receipt date is entered into our database. You
can run password protected Internet reports or choose to have the mail returned
to you unopened.
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| WHO CAN USE THIS SERVICE? |
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| STANDARD MAILERS |
| According to U.S. Postal Service regulations, mail in this
classification is sorted and delivered at the discretion of the postmaster and
only after other classes have been processed. Many Standard Mailers find there
are times that their mail is delayed. A delay disrupts any direct mail
operation and the accurate analysis of its success. However, if you know how
long it takes for your mail to be delivered, you can take steps to analyze
returns properly and get an accurate picture. The service lets you know which
BMC's move mail faster and the best times to mail. It is also a check on your
lettershop service - allowing you to know if all inserts have been included in
your mail piece and in the proper order.
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| PERIODICAL MAILERS |
| It is extremely important to know when your mail is delivered, so
that timely articles and editorials are relevant to readers. Also, advertisers
who run dated or seasonal ads must know that their messages are read on time.
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| FIRST CLASS MAILERS |
| The business world moves rapidly and the USPS plays a major role
in its economy. Correspondence, orders, inquiries, quotations, shipping
information, contracts, invoices, corrections, checks and a host of other
important mail matter must be delivered on time or many dollars and valuable
goodwill can be lost. When you know how long it takes for your mail to be
delivered you can plan mailing schedules to allow for delays and help ensure
on-time deliveries.
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PARCEL SELECT MAILERS
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| Parcel shippers learn how long it takes to process an order; if
the correct item was shipped, properly priced, packaged and if the shipping
charge is correct; if proper discounts were given and all inserts included; and
what mail was generated by the order. In addition, the return procedure is
monitored.
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